Banyule residents are being encouraged to think local and ‘Shop to it’ in a campaign designed to support local businesses and build a vibrant and liveable community.
Council’s ‘Shop to it’ campaign shines a light on local traders and uncovers some of Banyule’s hidden retail gems in an 12-part video series presented by Priscilla Moca; a local, 3AW news reporter and Channel 7 News freelancer.
“Banyule’s local shopping precincts are community hubs, employment hubs and meeting places that play a critical role in building a thriving community where people want to live, work and visit,” Banyule Mayor Cr Mark Di Pasquale said.
“And it’s incredibly important to Council that our local businesses become even more successful, which is why we invest in programs, like Shop to it, to support our local traders and boost the local economy.”
“If every adult living in Banyule spent just $5 more a week at locally owned businesses rather than spending outside Banyule, an additional $15 million could be captured in the local community each year and an additional 316 local jobs created,” Cr Di Pasquale said.
“With so many good reasons to spend locally, there’s no better time to discover our retail precincts and their diverse range of shops, trades and services.”
The short videos (around 90 seconds each episode) introduce viewers to an ice creamery that has won a whopping seven Royal Melbourne Fine Food Awards, a talented cobbler with old school charm, and a hair dresser making her mark on the New York fashion scene, just to highlight a few.
Council’s ‘Shop to it’ initiative launches on the Banyule City Council Facebook page, so keep your eye out for the first episode airing soon.